Define principles of design?
-concepts used to arrange the structural elements of a composition
What do the principles of design affect?
-the expressive content or message of work
What is the principle of repetition?
-repeating some aspect or element of the design throughout the entire document
Describe ways that the principle of repetition helps the composition/audience?
-it helps the viewer navigate through the piece
What are ways that you can incorporate repetition into your designs?
-By adding bold font, thick lines, certain bullets, color, design element, particular format, and spatial relationship
What should you avoid when working with repetition?
-Not to repeat to much that it becomes annoying and overwhelming
What is the principle of proportion/scale?
-The relative size and scale of the various elements in a design
What is the most universal standard of measure when judging size?
-the human body
How can the principle of proportion/scale be used as an attention getter?
-It can use architectural spaces intended to impress are usually scaled to a size that dwarfs the viewer
What is the principle of balance?
-Distribution of heavy and light elements on a page
Which kinds of elements/shapes visually weigh heavier/greater?
-Irregular
What is another name for symmetrical balance?
-Formal balance
Define symmetrical balance?
-occurs when the weight of a composition is evenly distributed around a central vertical or horizontal axis
What is another name for asymmetrical balance?
-Informal balance
Define asymmetrical balance?
-occurs when weight of a composition is not evenly distributed around the axis
What is the principle of emphasis?
-the stressing of a particular area of focus rather the maze of details of equal importance
What happens to a design that has no focus?
-Nothing stands out
What is a focal point and how is it created?
-By making one element dominant with all
How many components of a composition can be a focal point?
-No more than one
What ways can emphasis be created in a design?
-Contrasting the primary element with 3 subordinate; direction, size, shape, texture, color, tone, line
What is the principle of unity?
-The wholeness of a composition
What three ways can unity be obtained?
1.Put objects close together
2.Make things similar
3.Direct vision by a line that travels around the design
What is the principle of variety?
-Differences and diversity
What ways can a designer add variety to a design?
-Vary texture, color, and shapes, and alter their contrast, tone, and intensity
Why is it important to find the right balance between unity and variety?
-Too much of unity is boring and too much variety can look chaotic.
What is figure?
-A form, silhouette, or shape
What is another name for figure?
-positive space
What is ground?
-The surrounding area around figure
What is another name for ground?
-negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
-
Why must a designer consider the composition as a whole?
-The image will only be partially designed
What is the principle of rhythm?
-The continuity, recurrence or organized movement in space and time
How is rhythm achieved?
-Achieved throught the orderly repetition of any element
What three ways can rhythm occur in a design?
1.Iterval between the elements, and often are similar in size or length
2.With a more organic flowing sense of movement
3.A sequence of shape through a progression of steps
How does rhythm help a composition/design?
-It helps the viewer's eye through a layout directly or subtly
What is the principle of contrast?
-Occurs when two related elements are different
How can contrast help a design?
-It adds visual interest
What is wrong with having too much or too little contrast in a design?
-It can be too confusing
What is the key to working with contrast?
-Make sure the differences are obvious
What are some common ways of creating contrast?
-differences in size, value, color, type, texture, shape, alinement, direction, movement
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