Vocabulary

target audience- people that the graphic is projected towards to

message-an official or formal communication

work ethic-the principle that hard work is intrinsically virtuous or worthy of reward

employ-ability skills- the ability that someone puts effort into work

20/20 Rule- every twenty minutes a person must look away from the computer for twenty seconds

Right-To-Know Laws- Things that people can know when there is a hazard in your workplace

icon- a thing that represents a symbol
vector-based graphics- the creation of digital images through certain commands

specs/specifications of a project- design and materials that are needed to be used on a project

dialog box (within an application)- a small area on screen which the user must provide information or commands.

palette (within an application)- a range of different colors or shapes that a user can use

Guidelines-lines that aline everything on the page

Extensions- an extra part to go on something

Contextual menu- a menu that fixes the settings of work

Clipping mask- A box that allows you to only see what is in it

hue- A color itself


primary colors- Red, yellow, and blue

secondary colors- Orange, green, and violet

tertiary colors- Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet

neutral colors - Colors of very low saturation


continuous tone image- files that use pixels


resolution- a pixel count in digital imaging that describes the size of an image

file size- the actual amount of disk space consumed by the file, or how much information is stored within a file

Typography- using an image within an image

Typeface- symbols

Serif- semi-structural details on the ends of some of the strokes that make up letters and symbols

Body type- the type of just one section of a design

Display type- the type of the whole entire work of design

Reverse type- light or bright letter against a dark background

Point size- the relative measure of the size of the font

ligatures- usually replace consecutive character sharing common components and are part of a more      general class of glyphs called "contextual forms", where the specific shape of a letter depends on context such as surrounding letter or proximity to the end of a line.

ampersand- a logo gram representing the conjunction word "and".

small caps- short for small capitals, they are used in running text to prevent capitalized words from appearing too large on the page, and as a method of emphasis or distinctiveness for text alongside or instead of italics, or when boldface is inappropriate.

lowercase- small letters as opposed to capital letters (uppercase).

uppercase- capital letter as opposed to small letter (lowercase).

Flush Left- every line of text is aligned to the left

Fluch Right- every line of text is aligned to the right

Centered- every line of text is in the center

Justified- alignes text left and right(like a block)

Lining- numerals are in uniform in height

Non-lining- numerals with small body sizes with ascenders and descenders that mix on the line

Leading- the space in between lines of type

Margins- the empty space of the content and the edge of the paper(within the margins, all important elements are to be kept in between the margins)

Kerning- allows to change the space in between two lines of type

Tracking- allows to adjust the space between everything

Concept- an idea; something formed in one's mind

Final product- what the targeted audience will eventually see; the end result

Thumbnail- quick sketches to get your thoughts out of your head and onto paper

Initial cap- a larger decorative capital letter at the beginning of text or paragraph