Color Schemes

  Complementary
  Analogous
Monochromatic

split complimentary

Triadic

Review Week 9

Compare and contrast vector graphics and pixel images.

- Vector graphics are defined by mathematical equations of line, shapes, and curves.

- Images with pixels have mini picture element that use continuous tone images where all variations of color are represented 

They both however make pictures and present them very well.

What resolution is necessary to print raster images?

- 300 dpi

What resolution is necessary to display raster images on the internet?

- 72 dpi

Steve Jobs

Who is Steve Jobs?

- He is the co-founder of apple.

What company was he CEO for many years?
- Apple

What did he do for the computer industry?
- He made many apple products.

How did this man impact the graphic design industry?

- He is responsible for apple products such as iPhone, itouch, iPod, ipad, etc. which are very popular.

Review week 8

Why must designers pay close attention to how color is utilized within a composition?
-The colors in a design can affect how a composition is viewed and what colors stand out to viewer.

Why is the color wheel an important tool for graphic designers?
- The color wheel gives you different types of colors to use so you can put the right colors in the right composition.

We see the color of an object by looking at the reflected light off of an object.

Podcast #2 Color Theory

The right use of color can do what?

- Maximize productivity, minimize visual fatigue, and relax the body

Within the electromagnetic spectrum, which waves allow us to see color?
-Visible light

Describe white light?
-Equal parts of all colors in visible light

How do we see color if objects "have no color of their own"?
-The color that we see is reflected toward us and the rest of the lights are absorbed by the object

What is a glass prism?
- A transparent triangular object that breaks white light into all the colors of the visible light 
spectrum

What seven colors result when white light is refracted through a prism?
- Red, orange, yellow, green, blue, indigo, and violet

Describe hue?
- The color itself

When does white light occur?
- When all the wavelengths are reflected back to your eye

When does black light occur?
- When no light is reflected to your eye

How color is perceived depends on what?
- The type of light it is seen with

What is a color wheel?
- A visual tool that shows the relationship between primary secondary tertiary colors

What are primary colors? Name them?
-Red, yellow, and blue

What are secondary colors? Name them?
- Orange, green, and violet,

What are tertiary colors? Name them?
- Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet

What are neutral colors? How can they be created?
- Colors of very low saturation and are created by mixing complementary colors

How can a neutral color help a design?
- They help put the focus on other colors or serve tone down colors

What are complementary colors? Name them?
- Colors positioned opposite of each other on the color wheel

Red and green, orange and blue, yellow and violet

What is color value?

- Lightness or darkness of the hue

What is a shade?

- Adding black to a color

What is a tint?

- Adding white to a color

What is saturation/intensity?

- The brightness of a color

What happens when you mix complementary colors together?

- You produce a dull tone

Describe color harmony?

- A color that is pleasing to the eye and creates interest

What is a color scheme?

- It is used to create style and appeal

Describe a monochromatic color scheme?

- It uses tints and shades of one color

Describe an analogous color scheme?

- It uses three colors that are adjacent to each other on the color wheel

Describe a complementary color scheme?

- It uses to colors that are opposite to each other on the color wheel

Describe a split-complementary color scheme?

- It uses one color and two adjacent colors to its compliment

Describe a triadic color scheme?

- It uses three colors equally spaced around the color wheel

What colors are considered to be warm colors?

- Yellows, oranges, and reds

Describe a warm color scheme?

- They are vivid in nature; they express aggression, excitement, and danger; bold and energetic

What colors are considered to be cool colors?

- Greens, blues, and violets

Describe a cool color scheme?

- They smoothing in nature; they express passiveness, comforting, and nurturing; gives an expression of calm

Why is important to consider which colors are being used within a design?

- It can coney the right message and evoke the dire response to any form of visual communication

Review Week 3

What is OSHA? What do the letters stand for?

-OSHA is to protect computer users and keep them healthy and good while they work. The letters stand for Occupational Safety and Health Association

How can graphic designers effectively communicate? In your own words, explain the communication process.

-They can communicate with images and pictures dealing with lines and shapes.

Understanding the history, culture and movements of fine and graphic arts will make you a better producer of visual messages. Why?

- You can get a good idea of what to create with your imagination knowing the different concepts of graphic arts

Podcast #1 Elements of Design

What does it take to create good graphic design?

- It requires an understanding of the elements and principles of design

What is the difference between elements and principles?

 -Elements are the things in design, principle is the way these things are

Name the six (6) elements of design.

 -Line, shape or form, space, texture, value, and color

What can lines aid in, when alone or combined with  other lines or shapes?

 -Readability, appearance and message of the design

Which lines suggest a feeling of rest? Why do you think?

 -Horizontal lines, because it lies down

Vertical lines communicate a feeling of what? Why do you think?

 -Loftiness, because they have a downward direction

What lines suggest a feeling of movement? Why do you think?

 -Diagonal lines, because the lines are moving somewhere

Soft, shallow curved lines suggest what? Why do you think?

 -Comfort, safety, and relaxation because they turn

These lines suggest confusion and turbulence? Why do you think?

 -Deep, acute curves, because it is a great turn

What element defines a specific area of space?

 -Shapes

What is the difference between two dimensional shapes and three dimensional shapes?

-2D-width and height and 3D-depth, width, and height
 
Describe the difference between geometric shapes and organic shapes?

-Geometric is found in math and organic is found in nature
 
What are abstract shapes?
-Stylized or simplified shapes

Which basic shape projects an attitude of honesty or equality?
-Square

What do triangles suggest?
-Action

Circles convey feelings of what?
-Protection/Unity

Describe positive space and negative space?
- Positive-refers to the object
Negative-space not taken up by the object

What is texture?
- Actual surface of the design and how it feels

Incorporating texture into a design can help do what?
- Creates feeling or richness and depth

What is value?
-Degree of light and dark in a design

What is another name for value?
-Tone

What can the element of color do when incorporated into a design?
- Convey moves, identify objects, and grabs attention