Stationary Package

The printed pieces that a company utilizes for communication purposes

-When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

-Includes business card, letterhead, and envelope.

Business Card

-An essential part of a stationery design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company- its mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.

-Typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address.

-Design tips: must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for 
unity... continuity among other pieces. Typical margin is .25" to .125"


Letterhead
-A printed piece of paper used to send letters, memos, etc.
-Typically includes: logo, company name, company address, phone number, fax number, web address
-Design tips: 8.5" x 11" (standard), must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, check for unity. . . continuity among other pieces


Envelope
- The packaging the contains the letter/form when being mailed
-Standard #10 envelope
-Typically includes: logo, company address, company name
-Design tips: must be 9.5" x 4.125", horizontal OR vertical orientation, must leave room for recipient's address and stamp, check for accuracy, check for unity. . . continuity among other pieces, don't go all the way to the edge or it will be too expensive

Assignment #17 Research and Inspiration

I like hoe they literally took sound dog. The dog's legs are made out of music notes as well which makes the logo look interesting.

Starbucks is a well known brand,

when people see their logo they

immediately know that it is

Starbucks. This is what most

companies strive for, for people

to recognize their brand simply

by a logo.

Spin Records

Use a disc for the background

have two colors on the inside of it

make the words turn with the disc 

Logotype

Logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition; commonly referred to as a logo


Less is more.
Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.


5 Principals of Effective Logo Design
-Simple- makes a logo design easily recognizable, versatile, and memorable.


-Memorable- Simple and easily recognizable


-Timeless- It should be effective and not outdated in ten, twenty, to even fifty years


-Versatile- Needs to be able to work with media so it should be designed in vector format so they can scale to any size


-Appropriate- How you "position" the logo and is in the style of the intended audience

Four Color Process vs Spot Color

Four Color Process- technique for printing with full color; the four colors reproduce all colors of the spectrum when mixed in proper proportion; also called full color printing. CMYK (cyan, magenta, yellow, black)

Spot Color- method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors. Pantone Matching System (PMS) use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)

Choose color wisely because it's cost effective, eyecatching, and bright. Color can illicit different feelings and emotions from the audience.

Interpretation of color may vary depending on age, gender, and cultural demographics.

Colors also follow trends, just like fashion.

Keep your color palette to two or three. Too many colors will increase your cost of production. As well, it may cause a chaotic design.

Combination mark- Combination Marks are graphics with both text and a symbol/icon that signifies the brand image hat you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.


Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company of product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents

Wordmark/Lettermark- Using the name of the company or just initials of the organization and incorporating them into the design

Assignment #14 Inspiration and Reflection

Research- someone drawing or thinking about something in their head

Brainstorm- the ideas come out onto paper or out of the person's head

Sketch-the information may be shown as if it were in the paper or a background




Ideas
make the background very similar to the career
use items that a art director would draw

Assignment #16 Inspiration and Reflection

Like how it's colorful and the legos make up the timeline

Using a tree to show time was really cool for this Twitter timeline since it related to birds that live in trees. It also lets you locate the words easily.

Ideas

Make the words stand out

Keep it simple and not too complex

use many colors to make it colorful

Assignment # 15 Inspiration and reflection

The letter has many details and includes a person.

The leafy structure in gold makes stands out and makes it a attention getter

Ideas

Use floral pictures

make the first letter really stand out

have the floral pictures surround the poem