The Creative Process

The Creative Process is a series of steps you repeat every time you need to design something.

Why is this process important?
-Improves consistency
-Ability to plan and time your work
- Raises the quality of your work
-Communicate more effectively & in a more professional way

Steps of the Creative Process
1. Research -The more you know, the easier the project will be. Pay attention to the world around you and get inspired.

2. Brainstorm/Inspiration -Striving to be unique and innovative while still following the current trends, ensures a fresh and creative approach. Ask your self: Who is my audience?, What message am I trying to communicate, What am you trying to tell my audience?, What kind of color/style will work for the audience?

3. Sketching- Thumbnails, thumbnails, and more thumbnails. Sketch to get your thoughts out and to work through ideas.

4. Execute- Implement your ideas. Combine type and imagery,  into a well developed composition. If the piece doesn't look how you imagined it, and it is't working try another idea. Forcing an idea won't result in a good design

4. Critique and Revise- Take a step back,  (literally) and look at your design with an objective eye. Make sure the design effectively conveys the message to the intended audience.