Assignment #20 Inspiration

Shepard Fairey
-An American contemporary graphic designer, and illustrator who emerged from the skateboarding scene
- He first became known for his "Andre the Giant Has a Posse" (…OBEY…) sticker campaign
-. His work became more widely known in the 2008 U.S. presidential election, specifically his Barack Obama "Hope" poster.
-In 1988, he graduated from Idyllwild Arts Academy, and in 1992, Fairey graduated from Rhode Island School of Design with a Bachelor of Fine Arts in Illustration.
-Fairey became involved with art in 1984, when he started to place his drawings on skateboards and T-shirts.

Social Issue Posters/ Logos

I liked this social poster because it used tic-tac-toe and showed that peace wins over war.

Intro Portfolio

 

Color Psychology

Assignment #19 Inspiration

Candy Shop has candy written in the words which brings out the logo and the colors on the sides.

I like how the design is on the bottom of the text which does not get in the way, which makes the letter look  more professional. 

Assignment #18 Inspiration

The CNN logo is a good example of word mark because of how the letters are connected together

Google is very famous for its wordmark because of the so many types it has

Stationary Package

The printed pieces that a company utilizes for communication purposes

-When establishing a business, it is very important that all communications are well coordinated and that the message of the organization is presented consistently.

-Includes business card, letterhead, and envelope.

Business Card

-An essential part of a stationery design. When you hand someone your business card, they will form an immediate opinion about your company. Your business card does more than tell people how to find you: it says something about your company- its mission, its culture, and its goals. Everything from the colors, fonts, the texture, shade, and gloss of the paper you print on says something about you.

-Typically includes: logo, company name, employee name, title, phone number, fax number, email address, company address, web address.

-Design tips: must be 2"x3.5", horizontal or vertical orientation, check for accuracy, check for 
unity... continuity among other pieces. Typical margin is .25" to .125"


Letterhead
-A printed piece of paper used to send letters, memos, etc.
-Typically includes: logo, company name, company address, phone number, fax number, web address
-Design tips: 8.5" x 11" (standard), must be vertical orientation, must leave room to write the letter, memo, etc- big empty space in middle, check for accuracy, check for unity. . . continuity among other pieces


Envelope
- The packaging the contains the letter/form when being mailed
-Standard #10 envelope
-Typically includes: logo, company address, company name
-Design tips: must be 9.5" x 4.125", horizontal OR vertical orientation, must leave room for recipient's address and stamp, check for accuracy, check for unity. . . continuity among other pieces, don't go all the way to the edge or it will be too expensive

Assignment #17 Research and Inspiration

I like hoe they literally took sound dog. The dog's legs are made out of music notes as well which makes the logo look interesting.

Starbucks is a well known brand,

when people see their logo they

immediately know that it is

Starbucks. This is what most

companies strive for, for people

to recognize their brand simply

by a logo.

Spin Records

Use a disc for the background

have two colors on the inside of it

make the words turn with the disc 

Logotype

Logotype: A graphic mark or emblem commonly used by commercial enterprises, organizations, and even individuals to aid and promote instant public recognition; commonly referred to as a logo


Less is more.
Modernist-inspired logos proved successful in the era of mass visual communication ushered in by television, improvements in printing technology, and digital innovations.


5 Principals of Effective Logo Design
-Simple- makes a logo design easily recognizable, versatile, and memorable.


-Memorable- Simple and easily recognizable


-Timeless- It should be effective and not outdated in ten, twenty, to even fifty years


-Versatile- Needs to be able to work with media so it should be designed in vector format so they can scale to any size


-Appropriate- How you "position" the logo and is in the style of the intended audience

Four Color Process vs Spot Color

Four Color Process- technique for printing with full color; the four colors reproduce all colors of the spectrum when mixed in proper proportion; also called full color printing. CMYK (cyan, magenta, yellow, black)

Spot Color- method of specifying and printing colors in which each color is printed with its own ink; spot color printing is effective when the printed matter contains only one to three different colors, but it becomes prohibitively expensive for more colors. Pantone Matching System (PMS) use only 5 colors and every printer in the world has access to these colors (Pantone 1925 C, Pantone 205 C, Pantone 111 C, Pantone 3262 C, Pantone 336 C)

Choose color wisely because it's cost effective, eyecatching, and bright. Color can illicit different feelings and emotions from the audience.

Interpretation of color may vary depending on age, gender, and cultural demographics.

Colors also follow trends, just like fashion.

Keep your color palette to two or three. Too many colors will increase your cost of production. As well, it may cause a chaotic design.

Combination mark- Combination Marks are graphics with both text and a symbol/icon that signifies the brand image hat you wish to project for your company or organization. Concise text can complement an icon or symbol, providing supplemental clarity as to what your enterprise is all about.


Iconic/Symbolic- Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company of product. They use imagery that conveys a literal or abstract representation of your organization. Symbols are less direct than straight text, leaving room for broader interpretation of what the organization represents

Wordmark/Lettermark- Using the name of the company or just initials of the organization and incorporating them into the design

Assignment #14 Inspiration and Reflection

Research- someone drawing or thinking about something in their head

Brainstorm- the ideas come out onto paper or out of the person's head

Sketch-the information may be shown as if it were in the paper or a background




Ideas
make the background very similar to the career
use items that a art director would draw

Assignment #16 Inspiration and Reflection

Like how it's colorful and the legos make up the timeline

Using a tree to show time was really cool for this Twitter timeline since it related to birds that live in trees. It also lets you locate the words easily.

Ideas

Make the words stand out

Keep it simple and not too complex

use many colors to make it colorful

Assignment # 15 Inspiration and reflection

The letter has many details and includes a person.

The leafy structure in gold makes stands out and makes it a attention getter

Ideas

Use floral pictures

make the first letter really stand out

have the floral pictures surround the poem

 

 

 

 

 

 

The Roman Alphabet | 7th century BC

What was the basis of the Roman uppercase alphabet?
It was the Greek alphabet.

What were the purposes of the formal and informal styles of lettering?
The rigid, formal style was used for important manuscripts and official documents, while a quicker, informal style was used for letters and routine types of writing.


Why is the Roman alphabet the most widely used and what contributions did it make?
They refined several distinct styles of lettering which were used for different purposes. Serifs originated with the carving of words into stone, institution of the baseline in typography and penmanship, and they ensured that type was perfectly aligned in rows


From where did serifs originate?
They originated with the carving of words into stone so that the chisel wouldn't slip.


When and where did lowercase, or minuscule, letters develop?
They developed in the Middle Ages from New Roman Cursive writing.


What is a ligature and why were they utilized?
Ligatures are when two or more letters are joined into one character. They were utilized because it increased writing speed and the scribal abbreviations were used to avoid having to write a whole character at a stroke.




Post an example of the Roman alphabet in visual form.

The Greek Alphabet | 800 BC

How did Greeks come in contact with the Phoenicians?
Phoenicians regularly traveled to Greece and established trade agreements with them.


How was the Greek adaptation of the alphabet different from its predecessor?
Some of the Phoenician consonants were adapted as vowels and additional letters were included.


Why is the Greek alphabet considered to be the world's first true alphabet?
It has given rise to many other alphabets including the Latin alphabet.


Name several similarities and differences between the Greek and modern English alphabets?
Both include vowels and consonants and some letters are the same. They have different sounds.


Post an example of the Greek alphabet in visual form. 
 

The Phoenician Alphabet | 1050 BC

The Phoenician alphabet is based on what principle?
One sign represents one spoken sound

Describe the shape of the letters and what tool created them?
-The shapes were angular and straight and created by a stylus.

What two reasons made the Phoenician alphabet so successful?-The system contrasted with other scripts at the time which used complex characters and were difficult to learn. Also, the trading culture of the Phoenician merchants spread the use of the alphabet into parts of North Africa and Europe.


What long term effects on the social structures of civilizations did the Phoenicians have with the creation of their alphabet?
-It was the first widespread script, the simplicity allowed it to be used in multiple languages, allowed people to learn how to read and write, and disintegrated class division between royalty and the common people.




Post an example of the Phoenician alphabet in visual form.

Hieroglyphics and the Egyptians | 3,000 BC

In the sixth century BC, what three civilizations invaded Egypt? 
-Persians, Greeks, and Romans


Post an example of the inside wall(s) of an Ancient Egyptian temple.

What was discovered on the inside of the temples?
-Carved and painted images on every wall and surface

Scholars believe that Ancient Egyptians were inspired and influenced by which written language?
-Cuneiform

What is the difference between logographic and alphabetic elements?
-A logograms are visual symbols representing ideas or objects. Alphabetic involved words and characters.


The term Hieroglyphic derived from what two Greek words?
-Hero means sacred and glyphic means engraving or writing

What is a scribe? 
-Someone who knows how to read and write. They were responsible for writing a set of scrolls for pharaohs and other important Egyptians on papyrus.

Who else was trained to read and write? Why?
-Students learned to read and write and military leaders were as well so they could communicate while in battle. Priests learned to read and write instructions on the which were performed to please the gods and goddesses.




Post an example of hieroglyphics on papyrus.

What is papyrus and how was it made?
Substrate made from reeds native to Egypt

What is a substrate?
The surface or material on or from which an organism lives, grows, or obtains its nourishment.

What were the Books of the Dead?

Instructions and spells to help them find their way to the afterlife that were usually commissioned by the see themselves before death

How did Ancient Egyptian hieroglyphics become a forgotten language?

The hieroglyphics were used under Persian rule, but by the time the Greeks and Romans ruled Egypt, fewEgyptians were capable of reading or writing them.

Post an example of the Rosetta Stone.

What is the Rosetta Stone? Where was it discovered?
A slab of stone with the same inscriptions written on it in three different languages. It was discovered in Rosetta, in the Middle East.

What three languages are included on the stone?
Egyptian hieroglyphics, Demotic, and Greek


Why couldn't the text on the Stone be deciphered?
A chunk of the stone was missing and none of the three texts were complete.


Who finally deciphered the text? What was his breakthrough?
French scholar, Jean Francois Champollion. His breakthrough came when he was able to match up the hieroglyphic symbols with the Greek version of the name, Egyptian pharaoh Ramses

Why does the interpretation of the Rosetta Stone have such significance?
We now know a great deal about the ancient Egyptians and Egyptian hieroglyphics.

Early Computers | 1930s - 1980s AD

What is an abacus?
An oblong frame with rows of wires or grooves along which beads are slid and it's used for calculating.

In 1936,  Zuse invented this type of computer?
Freely programmable computer

Post a photo of the 1944 Mark Computer.


In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
It was used by the US Navy for ballistic and gunnery

Post a photo of the UNIVAC Computer.
In 1951, Eckert and Mauchly designed the first commercial computer for whom? 
Census Bureau

What does UNIVAC stand for?
Universal automatic computer

In 1953, IBM enters the scene. What does IBM stand for?
International business machines

What is FORTRAN?
IBM mathematical formula translating system

Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?
Made them a more user-friendly tool

What is the significance of ARPnet?
It was the first Internet developed to protect the flow of information between military installations by creating a network of geographically separated computers.

In 1971, Intel introduced this? 
First single chip microprocessor: Intel 4004



Post a photo of it.

In the same year, IBM introduced this? Post a photo of one.
First "memory disk" often called the "floppy disk"

In 1973, Metcalf and Xerox created this?
First Ethernet computer network

During the next several years, the first consumer computers were marketed. 
Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
Altair

Apple I

Apple II

TRS-80

Commodore PET

In 1981, Bill Gates and Microsoft introduced this package?
MS-DOS computer operating system which was packaged with the IBM PC

Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?
Apple

What is GUI?
Graphical User Interface

Post a photo of the computer mentioned below.
In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
Apple Macintosh Computer from Apple

The commercial only ran one time. When?
In 1984

In response to the Apple GUI, Gates and Microsoft introduced this?
Windows operating system

Two men are known for their development of the Apple I computer. Who are they?
Steve Jobs and Steve Wozniack 

When was the internet that we know, world wide web, developed and introduced?
In 1991

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"? 
Secret hidden messages and icons within their software

Search for easter eggs in Photoshop and Illustrator. List a few in this post ... and try to find them in the applications.
In Photoshop, a Merlin images came as well as a space monkey, and some jokes. In Illustrator, fun facts and the number of days until Christmas.


Where do you think computers will take us in the next 10 years?
I think computers will help the world become more connected and technologically advance us by perhaps helping us store data more efficiently, finding research materials faster, and etc.