Define typography?
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The art of expressing ideas through the selection of appropriate typefaces
Where did the word "typography" originate from?
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Greeks words "typos" for form and "graphy" is Greek for writing
What does typography involve?
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The selection of appropriate fonts
What is another term for typeface?
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Fonts
What is a character?
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ndividual symbols that make up a typeface ; letters, numerals and punctuation marks
What is type style?
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Modifications in a typeface that create design variety while maintaining the visual style of the typeface;
bold, italic, condensed, roman, heavy
What does type style "create" within a design?
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Variety
What is the waist line and what does it indicate?
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imaginary line drawn at the middle of the characters
What is a base line and what does it indicate?
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imaginary line drawn at the bottom of the characters
What is an ascender?
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the part of the character that extends above the waist line
What is a descender?
-the part of the character that extends below the base line
Describe a serif?
-Smaller line used to finish of a main stroke of a letter, usually at the top and bottom of a character
How can the size of the typeface be identified?
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By measuring from the top of the ascender to the bottom of the descender
What is a point?
-The unit that a point size is measured in
How many points are in an inch?
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72
What is a pica and how many are in an inch?
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A unit of measure that is typical of newspapers;6 in a inch
How many points are in a pica?
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12
What is body type and where can it be found?
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Type sizes that range from 4 pt through 12 pt type. These are found in places where there is a lot of
text to be read
What is the key to selecting appropriate typefaces to be used as body type?
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Readability
What is display type and how is it used?
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type sizes above 12 pt. typically, these sizes are used to draw attention to a message [headlines, subheadlines, etc]
What is reverse type and when would it be used?
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consists of white type on a solid black or darker color background.
What is a typeface classification?
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A basic system for classifying typefaces was devised in the 19thcentury when printers sought to identify a heritage for their own craft
When was Blackletter invented and how was it used?
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The earliest of the typefaces. It was used with the invitations of the printing press in the mid 1400s
Describer the characteristics of a Blackletter typeface?
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Resemble the calligraphy of the time are highly ornamental with elaborate thick to thin strokes
When was Old Style invented and what was is based on?
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15 and 16 centuries;It was based on ancient Roman inscriptions and created to replace Blackletter typefaces
Describe the characteristics of an Old Style typeface?
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Wedged shaped, angled serifs, low contrast of thick/thin strokes
When were formal scripts developed?
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They were developed in the 17th and 18th century
When were casual scripts developed?
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20th century
Describe the characteristics of a Script typeface?
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Forms with flexible brushes or pens and have strokes reminiscent of handwriting
When was Modern typefaces developed and why?
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Developed in the 18th and 19th century as a radical break from traditional typography of the time
Describe the characteristics of a Modern typeface?
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They have a sharp contrast between thick and thin strokes and have thin, flat serifs
How early can Sans Serif typefaces be found? What happened?
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As early as 5th century, the italian Renaissance return to old style made the Sans Seirfs classification obsolete in the 20th century.
When did they become popular?
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in the 1920s
What does "sans serif" mean?
-Without serifs.
Describe the characteristics of a Sans Serif typeface?
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Uniform line weight
When was Slab Serif developed and why?
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Developed in the 9th century for decorative purposes and headlines
Describe the characteristics of a Slab Serif typeface?
-It has a uniform line weight and thicker, square serifs
Describe Decorative typefaces?
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The most distinctive design style
Why were they developed?
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For specific purpose, or theme
What are they best used for?
-For larger point sizes, or display type
Serifs
Decorative
Sans Serif
Decorative
Old style
Old style
